3 SEO Pitfalls Service-Based Businesses Should Avoid!

3 SEO Pitfalls Service-Based Businesses Should Avoid!



Search Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article we're going to look at 3 pitfalls you should avoid when marketing your service-based business online. 

Your business's online presence will only help you if it's aligned with guidelines and expectations laid out by Google and any website you use to help rank your website. 
 Make sure you've got these all covered!

1.  Google My Business
We previously reviewed the Google My Business service to let you know that you need to claim your business, mark its location on Google Maps, and fill everything out. If you haven't done this yet or even if you have and just want to review it, it's important to get it done right. 

Make sure you have the exact right location. Inputting any location incorrectly will not only mislead users but Google will eventually find out. You'll get caught either through a user complaint or their own algorithm and you'll lose your listing placement in the SERP (Search Engine Results Page) if not the listing entirely. 

Search and make sure you get the right type of business as much as possible, for example the address, correctly and have great photos. This is a frequently overlooked element that some businesses don't even touch.

Google presents this info to users to help them find the right business so misleading the user in any way with the wrong information will severely impact your online marketing and website ranking efforts.  

2.  Don't Overdo It
You have your keywords (if you don't please review this post) and you want Google to know you want to rank for them. That's great and it's definitely essential to have those keywords on your website in the copy and the various meta tags. 

SEO has a big problem with fraud, too many will raise a flag with Google. Many fraud agents around the world define themselves by their ability to misuse Google and falsify ranking signals.

Keywords are a technique that has been successful for years. That was a long time ago though and now Google can see clearly when someone is overstating their relevance. 

Use the keywords but only enough to state it. Once you have made the point with your page that it's about that subject, start looking at semantic variations. Write your copy first and then edit it for SEO terms, this is so that the copy can flow well and is easy to read.

It's a good idea to limit the term to 3 ' 5 instances depending on the length of the page.  You must be ready to serve and handle locally because this business is service based.

Don't overdo it or Google will think you're being dishonest.

3.  Be consistent 
Your NAP (Name, Address, Phone number) needs to be the same on all listings. When you want to add your business to websites like yp.com, superpages.com, and Yelp, make a list if you have multiple locations.

You just have to be very careful when you only have one location, and that each location list has identical contact information. Be very careful about this because some websites might display slightly different elements and some fields can be incorrectly filled.

Review these so you're not sending mixed signals to Google and to users. 

Don't panic if you're guilty of any of these pitfalls. They're easy problems to fix and once you have them right, you'll be in much better shape to earn higher placement in Google. They'll also help your users by providing the right information, and in a way that doesn't seem like you're misleading them in any way.  

If you've got all these done right and you're working on earning rank but finding there is just too much to do or you can't figure it all out, then please let us know. Our SEO professionals will review your entire online presence, goals, and use those to develop a strategy that works to earn your website rank for the terms you want it to rank for.

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