Is Search Engine Optimization Worth It?

Is Search Engine Optimization Worth It?


The question that so many business owners are using is search engine optimization really feasible for my business? please ask yourself after receiving a sales promotion by telephone or in person.

Before hiring anybody to handle the search engine optimization for your company’s website, your there are several thing that you should find out. Whether or not you read to these could be the difference between your site becoming highly profitable and getting banned from search engines like Google,  Yahoo and Bing. Just do a quick search for seo horror stories and you can get an idea of what choosing the wrong company can do to your website.

Before hiring a SEO Company 5 questions to ask

1. "Do you have an example of the most recent website that you rank in a search engine, and if so, for what keywords were used for that ranking?" You should always look into this if they give you examples and even call one of these current or previous customers to see if they had a good experience with the company. If the person has no examples to show you, I would be pretty hesitant on letting them practice with your company’s website.

2. "Can you do it to make my website better?" A good website should catch visitor’s attention without having to scroll down the page, and should also include a call to action that encourages visitor’s to either buy your You offer a product or register for a service. This in the internet marketing industry is often referred to as keeping it above the fold.

3. “How do you plan on building backlinks?” Backlinks are an important part of SEO because if done the wrong way, it can get your website banned from search engines or directories. Backlinks can be made with many good techniques that can be used to build popularity, making sure it is done in an ethical manner.

4. "Is it true that people will search online for my product or service?" There are research tools available that can determine how many searches are performed on a specific keyword. This data can be used to see how many people are using words related to your business when searching on the internet.

5. "Can you guarantee my site will rank # 1 on Google? This is sort of a trick question because a good SEO company will usually tell you no. Because this can't be guaranteed unless you are actually one of Google's engineers, and even so they can't even give you guarantees. The quality of work done by the SEO company concerned is the only thing that must be guaranteed.

If the company can answer your questions correctly, there is a big chance they at least have basic knowledge about search engine optimization. These are some very simple questions and if they cannot be answered to your satisfaction I would recommend looking for a different company to handle your SEO.

If you want to learn about search engine optimization and other internet marketing techniques there are tons websites that you can get some great information for free. I learned most of what I know at the Wealthy Affiliate University and SEOmoz

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